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In my paper, I will explore how representations of women are used in the media. I will review these representations to find how they are used and misused in an effort to hurt women. According to Tom Reichert, author of The Erotic History of Advertising, “The advertising industry is often
blamed for societal ills ranging in the sharp increases in the incidents of anorexia and breast implants
According to Naomi Wolf (1991), the “Beauty Myth” is a political weapon used in a backlash against feminism. She goes onto say that the reason the beauty myth is so important is because it is the last of many norms about femininity (like norms of motherhood, and marriage that do not continue on today). The beauty myth draws women into its web, promising them happiness if they strive toward physical perfection. Wolf believes that this has bound the women that the second wave of feminism had liberated.